Coming to Orange County Farmers Markets Soon
Healthy Eating Made Easy — One Pop-In at A Time
At Veggie Pop-Ins, our mission is simple: make real vegetables effortless for real life. We create pure, all natural veggie purées that you can “pop in” to the meals you already love — adding nutrition you can feel good about, without extra prep or stress.
—ABOUT US
Our Story
Veggie Pop-Ins began in a home kitchen with one simple goal: to help busy families add more vegetables to the meals they already love.
Founder Wendy Roberts, a speech-language pathologist, mom, and self-confessed vegetable hater, has spent her career helping children and families strengthen communication, feeding, and sensory skills. She’s seen firsthand how food impacts learning, attention, and well-being — and how even the most well-intentioned families struggle to fit in proper nutrition when life gets busy.
The truth? Wendy knew vegetables were important — she just didn’t like them. But she also knew that nutrition mattered too much to skip. So, she started experimenting: stirring puréed carrots into mac & cheese, sneaking broccoli into brownies, and blending cauliflower into pancake batter. To her surprise, it worked! Meals stayed delicious, and the veggies quietly did their job.
What started as a creative mom hack turned into a mission-driven idea: make real vegetables simple for real families — and for veggie skeptics like her.
From that spark, Veggie Pop-Ins was born — a line of single-ingredient organic vegetable purées that are steamed, blended, and frozen into perfectly portioned pouches. Each one adds color, flavor, and nutrition to your favorite recipes in seconds.
At Veggie Pop-Ins, we believe real food shouldn’t be complicated, that’s why we make vegetables easy to love by doing all the prep —so you can do all the eating.
Whether you’re a busy parent, a health-conscious foodie, or a fellow veggie-averse grown-up, Veggie Pop-Ins makes it easy to “Pop-In the Good Stuff” — and feel good about every bite.
Because sometimes, the best way to love your veggies… is not to see them at all.
—WHOLESALE / RETAIL PARTNERS
Bring Veggie Pop-Ins to Your Shelves
We love partnering with independent stores, local markets, and family-owned cafés.
For wholesale inquiries or samples: hello@veggiepopins.com
—Our Promise
We keep it simple
100% Real Vegetables
No Preservatives or Fillers
Steamed to Lock in Nutrients
Freezer-Safe and Ready to Use
From broccoli to carrots to cauliflower, every pouch is made with care in small batches and packaged for freshness and flavor.
“Beloved, I pray that you may prosper in all things and be in good health, just as your soul prospers.” — 3 John 1:2
Quick Links
Veggie Pop-Ins
Veggies you don’t see. Nutrition you do.
Pop in the GOOD STUFF!
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